Last updated: 29 October 2026
This policy explains how DAUNTLESS PR LTD collects and uses personal information, and what rights you have over that information.
Who we are
DAUNTLESS PR LTD is the data controller for the personal information described in this policy.
DAUNTLESS PR LTD Company number: 13181194 Registered in England and Wales Registered office: Atrium York Eco Business Centre, Amy Johnson Way, York, England, YO30 4AG Email: hello@dauntlesspr.com
The information we collect
Information you give us
- Identity and contact details: name, email address, telephone number, business name, job title or role
- Enquiry content: the information you provide in enquiry forms, submission forms, questionnaires and correspondence
- Booking information: details you provide when scheduling a call with us
- Marketing preferences: whether you have agreed to receive marketing emails, telephone calls or text messages from us, and any request you make to stop
- Call and message records: the date and time of calls and text messages we make to you, who made them and notes of what was discussed
- Payment information: where you purchase a service. Card details are handled by our payment provider and are not stored by us
- Client delivery information: biographical details, professional background, media history and other material you provide so that we can deliver PR services to you
Information collected automatically
- Technical data: IP address, browser type and version, device type, operating system, time zone setting
- Usage data: pages viewed, time spent on pages, links clicked, referring source
- Video engagement data: whether and how far you watch videos embedded on our pages
Automatically collected information is gathered through cookies and similar technologies. See our Cookie Policy for detail, including which of these require your consent.
Information from other sources
- Publicly available professional information, for example a public website, professional profile or published article, where we are researching whether our services may be relevant to you
- Information from our scheduling and email platforms about whether emails were delivered, opened or clicked
Calls and meetings
Where we hold calls or meetings by video conference, we may record and transcribe them for internal note-taking, service delivery and training purposes.
Where a call is to be recorded you will be told at the start of the call and can ask us not to record it.
Calls and text messages from our team
If you give us your telephone number, for example on one of our forms, a member of our team may call or text you to talk about getting featured in the media and about our services. We may use automated dialling systems to place calls.
- We call and text only the number you gave us.
- We do not make marketing calls to numbers registered with the Telephone Preference Service (TPS) or the Corporate Telephone Preference Service (CTPS) in the UK, or with the equivalent do-not-call register in the country you are in, unless you have told us that you are happy to be called by us. Where you have asked us to contact you on your number, including by giving it on one of our forms, we treat that as telling us you are happy to be called.
- We call and text at reasonable times of day for where you are.
- We tell you who we are at the start of a call and we do not hide our number. You can ask us for our contact details at any time.
- Message and data rates from your mobile provider may apply to text messages. The number of messages varies.
- You can ask us to stop calling or texting you at any time, by telling the caller, replying STOP to a text message or emailing hello@dauntlesspr.com. We will add you to our internal do-not-contact list and will not contact you again by that method.
- If we record a call, we tell you at the start and you can ask us not to.
Why we use your information, and our lawful basis
| What we do | Lawful basis |
|---|---|
| Respond to your enquiry and provide the information you asked for | Legitimate interests: responding to a person who has contacted us |
| Schedule and hold calls with prospective clients | Legitimate interests: assessing whether our services are suitable |
| Deliver our services and manage the client relationship | Performance of a contract |
| Take payment and maintain financial records | Performance of a contract, and legal obligation for accounting records |
| Send marketing emails about our services, news and offers | Consent |
| Call or text you about our services, where you have given us your number | Consent |
| Send you the guide or other resource you asked for | Legitimate interests: providing what you asked for |
| Keep a record of your consent and of requests not to be contacted, so that we can show we have respected your choices | Legitimate interests: respecting your choices and meeting our obligations under the law on direct marketing |
| Measure how our website and campaigns perform, using analytics that do not use cookies and do not identify you | Legitimate interests: understanding and improving how our pages perform |
| Keep our website and systems secure and prevent misuse | Legitimate interests: protecting our business and our users |
| Record and transcribe calls for internal notes and training | Legitimate interests, with notice given at the start of the call |
Where we rely on legitimate interests, we have considered whether our interests are overridden by your rights, and you can object at any time using the details in this policy.
Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect anything we did before you withdrew it.
Marketing
We send marketing emails and texts and make marketing calls only where you have agreed to hear from us.
Emails. Every marketing email says that it comes from us and includes an unsubscribe link. You can also ask us to stop at any time by emailing hello@dauntlesspr.com.
Calls and texts. See Calls and text messages from our team above. You can ask us to stop calling or texting you at any time.
Withdrawing your consent. You can withdraw your consent to emails, calls, texts, or any combination, at any time. It is as easy to withdraw as it was to give. When you do, we keep only the minimum needed, such as your email address or number, so that we do not contact you again.
Opting out of marketing does not stop us sending you communications that are necessary to deliver a service you have purchased.
If you do not give us your information
You do not have to give us your personal information. If you do not, we may not be able to send you a guide or other resource you ask for, book a call with you or provide our services. On our opt-in forms we need your name, email address and telephone number so that we can send you the guide and contact you.
We do not make decisions about you by automated means that have a legal or similarly significant effect on you.
Who we share your information with
We do not sell your personal information.
We share personal information with service providers who process it on our behalf, under contract and on our instructions. These fall into the following categories:
- Customer relationship and website platforms that host our website and hold our contact records. We currently use GoHighLevel (LeadConnector).
- Website and landing page hosting. We currently use Vercel.
- Email marketing platforms that deliver our emails and record engagement. We currently use AWeber.
- Automation platforms that pass information between our systems. We currently use Zapier.
- Scheduling platforms used to book calls. We currently use Calendly.
- Telephone and messaging providers used to place calls to you, send text messages and keep records of them.
- Analytics providers that tell us how our website is used in aggregate. We currently use Vercel Web Analytics, which does not use cookies, does not store an identifier on your device and does not identify you as an individual.
- Video hosting and embedding providers. We currently use Wistia and YouTube.
- Video conferencing and transcription providers used for client and prospect calls. We currently use Zoom and Otter.ai.
- Payment providers that process payments. We currently use Stripe.
- Professional advisers such as our accountants and legal advisers, where necessary.
We name our current providers for transparency. If we replace a provider with another in the same category we will update this policy but the categories and purposes above will continue to apply.
We may also disclose personal information where we are required to do so by law, or to establish, exercise or defend legal claims.
Transfers outside the UK
Several of the providers listed above are based in, or store data in, the United States.
Where personal information is transferred outside the UK, we take steps to ensure it is protected to a standard equivalent to UK law. Depending on the provider, this is done through:
- the UK Extension to the EU-US Data Privacy Framework, where the provider is certified under it, or
- the International Data Transfer Agreement, or the EU Standard Contractual Clauses together with the UK Addendum
You can ask us for more information about the safeguards applying to a particular provider by emailing hello@dauntlesspr.com.
How long we keep your information
| Information | Retention period |
|---|---|
| Enquiries and leads that do not become clients | 24 months from the last meaningful contact |
| Marketing subscribers | For as long as you are subscribed, and for up to 24 months of inactivity after that, after which the record is reviewed and deleted |
| Client records, contracts and correspondence | 6 years after the end of the client relationship |
| Financial and accounting records | 6 years, in line with statutory record-keeping requirements |
| Call recordings and transcripts | 12 months, unless the call forms part of a client record |
| Records and notes of calls and texts we make to you | 24 months from the last meaningful contact, unless the call forms part of a client record |
| Records of your consent, and requests not to be contacted | For as long as needed to show that we have respected your choices. A request to stop contact is kept for as long as necessary so that we do not contact you again |
| Website analytics data | Aggregate only, not linked to you, retained by our analytics provider on a rolling basis |
At the end of these periods we delete the information or anonymise it so that it can no longer be linked to you.
How we protect your information
We use appropriate technical and organisational measures to protect personal information, including access controls on our systems and the use of reputable providers who maintain their own security standards.
No transmission of information over the internet can be guaranteed as completely secure.
Your rights
Under UK data protection law you have the right to:
- Be informed about how we use your personal information, which is the purpose of this policy
- Access a copy of the personal information we hold about you
- Rectification of inaccurate or incomplete information
- Erasure of your personal information in certain circumstances
- Restrict processing of your information in certain circumstances
- Data portability, meaning you can ask for the information you gave us in a machine-readable format
- Object to processing carried out on the basis of legitimate interests, and to object at any time to direct marketing
- Withdraw consent where we rely on consent
To exercise any of these rights, email hello@dauntlesspr.com.
If you are in the European Economic Area or elsewhere outside the UK, you may have similar rights under your local law. We will honour them in the same way.
We will respond within one month. There is no fee. We may ask you for information to confirm your identity before we act on a request.
Complaints
If you are unhappy with how we have handled your personal information, please contact us first at hello@dauntlesspr.com so that we can try to put it right. We will acknowledge your complaint within 30 days of receiving it, and will keep you informed of what we are doing without undue delay.
You also have the right to complain to the Information Commissioner's Office:
Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 Website: ico.org.uk
If you are in the European Economic Area, you may also complain to your local data protection authority.
Cookies
Our use of cookies and similar technologies is explained in our Cookie Policy.
Changes to this policy
We may update this policy from time to time. The version published on this website applies from the date shown at the top of the page.
Where a change materially affects how we use your personal information, we will take reasonable steps to bring it to your attention.
Contact
Questions about this policy can be sent to hello@dauntlesspr.com.